I’m an author, writer, editor, content consultant and journalist. Following a degree in Fashion Design and stints pattern making, styling and styling houses, I followed my love of words into writing and editing.
After several years as Fashion Marketing Editor at Matchesfashion.com, I set up my own consultancy in 2016 and have since worked on editorial and marketing content for a variety of emerging and well-known brands including Net-A-Porter, Anya Hindmarch, Whistles and Matches as well as writing fashion, wellbeing and lifestyle editorial for publications including the Telegraph, Stella magazine, Stylist, Grazia and Eliza.co.uk.
I work closely with my clients to build a brand story which will engage readers and customers, working across everything from tone of voice and content strategy to marketing emails and press releases.
Please do get in touch georgina@georginalucas.com if you would like to discuss a project.