I’m an author, writer, editor, content consultant and journalist. Following a degree in Fashion Design and stints pattern making, styling and styling houses, I followed my love of words into writing and editing.
After several years as Fashion Marketing Editor at Matchesfashion.com, I set up my own consultancy in 2016 and have since worked on editorial and marketing content for a variety of emerging and well-known luxury brands across fashion, jewellery, lifestyle and interiors, including Net-A-Porter (including a stint as Acting Head of Fashion Content), Anya Hindmarch, Whistles, Matches and Salon, as well as writing fashion, wellbeing and lifestyle editorial for publications including the London Standard, Stella magazine, Stylist, Grazia, The Telegraph and Eliza.co.uk.
I work closely with my clients to build a brand story which will engage readers and customers, working across everything from tone of voice and content strategy to marketing emails and press releases.
Please do get in touch georgina@georginalucas.com if you would like to discuss a project.