Georgina Lucas
 
 

EDITOR

WRITER

CONSULTANT


Hi, I’m Georgie — I’m an author, writer, editor, content consultant and journalist. I studied Fashion Design at Falmouth College of Art and Leeds University and started working for a small fashion brand, working on everything from design and pattern making to PR and marketing.

After a stint styling houses, I followed my love of words into journalism and content creation. After several years as Fashion Marketing Editor at Matchesfashion.com, I set up my own consultancy in 2016 and have since worked on editorial and marketing content for a variety of emerging and well-known brands including Net-A-Porter, Anya Hindmarch, Whistles and Matchesfashion.com as well as regularly writing fashion, wellbeing and lifestyle editorial for publications including the Telegraph, Stella magazine, Stylist, Grazia and Eliza.co.uk.

I use my knowledge and experience, gleaned over 15+ years in the fashion industry, to help my clients build a brand story and engage readers and customers, working across everything from tone of voice and content strategy to marketing emails and press releases.

Alongside fashion I regularly write about health, travel and interiors, and spent several years writing a weekly wellbeing column for Grazia.

My first book, a memoir titled If Not For You, was published in 2022 by Little, Brown.